I'm having an ongoing (Friendly) debate between myself (I do SEO) and a WP developer. Our client has a site built in DW, .html extensions. He's moving it to WP. We're going to 301 all the old pages to the new corresponding pages. Not a prob, done it over 1000 times. The question is his backlinks. He's has over 3000 of them. Some are bogus, coming from another site of his (not related in topic) so I really don't care about that especially since they're 404 pages. The question is.... will the backlink "juice" be redirected as well? I don't think it will, the WP developer thinks it will. Old school was to contact the Webmaster of each site and ask for an update but we all know how successful that is.
Does this scenario make sense and does anyone have any comments/thoughts as to how to make sure his backlinks still provide him with what they were meant to do? One tool, and I used several (one a paid very popular tool from one of the top 10 seo's imo), says we have about 48 backlinks from high authority sites... one is an EDU along with several big publications. I'd hate to loose those.