We have a domain with one of the primary keyword within the domain itself (ex. audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture (/new-audi/a4 ) which we were thinking of modifying to something like site.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself.
Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach to URL optimization fundamentally incorrect?
I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.