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Title And Decscription Tag Suggestions

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4 replies to this topic

#1 jmatura


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Posted 02 August 2013 - 10:49 AM

Should the title tag contain an exact match for the keywords being targeted (in order) or better used in a motivating title just containing these keywords?  Same for the description tag?



#2 Jill


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Posted 02 August 2013 - 11:36 AM

An exact match for the most competitive form of the word can certainly help. But only if you actually have a shot at ranking for that phrase. That is, your site is popular enough overall in that niche. If you're still just a little dog, you may not even want to target the highly competitive terms (in your Title tag or anywhere).

#3 qwerty


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Posted 02 August 2013 - 11:56 AM

And the exact phrase might be kind of clumsy -- people might search with the words in a certain order, but they might speak the phrase with the words in a different order, maybe even with a dreaded stop word in there. For example, maybe they search on [boston accountant] but they talk about "accountant in Boston". So it's up to you to balance the need for algorithmic relevance with the need for people to feel good about what they see when your page shows up in the SERP.


And don't forget that whichever way you decide to go with your title tags, Google may well display something different.

#4 imexperttools


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Posted 02 August 2013 - 06:38 PM

That is why it is recommendable to avoid repeating the exact same keyword again and again in the content of your web pages. Try to diverse your keywords with different variations. For example "boston accountant", "account in boston", "account boston", etc.


So, in my opinon, you should be less worry about inserting the exact keyword into the title and description but rather brainstorm to write good sentences to draw the attention of the viewers to your site. That would yield more conversion for your site than the keyword.

#5 copywriter


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Posted 03 August 2013 - 07:10 AM

When writing tag sets for our clients, we use the exact match of the keyphrase whenever possible along with something enticing. In a sea of listings on the SERP, you need something to help you stand out when everyone else's title tag just says, "Keyword | keyword | keyword | company name." 


The description tag isn't used for ranking purposes so it doesn't matter what you do with keywords there. You absolutely want something enticing in the description tag and, because any references to keywords will be bolded, you want to use them, but it won't matter if they are exatch match or not.

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