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Question On Testing Search Retargeting And Click To Call

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#1 DJKay


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Posted 01 August 2013 - 09:59 AM

Hi- I want to test click to call and search retargeting. Should these be strained out into specific campaigns for each like I do with search ppc text, remarketing and or display or can they be added on.

So for example, the search retargeting added into the ppc text with the search retargeting and click to call extensions. I am already using site link extensions.   Let me know what you think.

Thanks, DJKay


#2 torka


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Posted 02 August 2013 - 08:18 AM

Personally, I'm a big fan of reducing the number of variables when testing. So I would be inclined to separate them out into their own campaigns. But perhaps that's just me...


--Torka :propeller:

#3 DJKay


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Posted 02 August 2013 - 12:56 PM

So am I and I have done this when its say, separating a remarketing campaign vs a GDN campaign.  Even within GDN campaigns straining out campaign interests vs placements. 


Why I am not sure here is that when you set up search retargeting its seems like the only way to do it is off your standard ppc text campaigns and that if you set up two separate campaigns ppc txt vs ppc search retargeting  only your competing with your self.


Same thing with call extensions [click to call] vs plain old vanilla ppc text, you have two sets of ads, based off the same keyword phrase lists and or similar lists, so are you competing against yourself?



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