I'm in the process of hiring a SEO/Web Architect for a new web site design. One of the vendors comes recommended from small business owner that uses them for local B2C lead generation. We use the web for lead generation, B2B, selling into USA and Canada.
This vendor seemed knowledgeable, came recommended, set expectations of 6-9 months, but I heard a couple new things that set off red flags that I wanted to get feedback on.
1) The vendor said if you are optimized for a keyword like "sales training" you'll also be optimized for longer keywords that include "sales training" like 'sales training courses' or 'sales training seminars' or 'sales training programs online'. Is that correct? (These are examples keywords not used in our business.)
2) They have created their own proprietary content management software (CMS) that makes it easy to continually add fresh content. There is no fee for it, it is mine to use and host anywhere. It just seemed unusual that they have their own CMS with so many available for little or no fee. From a SEO perspective, would it be better to use a lesser known CMS? Should I be concerned they use their own CMS?
Thanks so much for your suggestions and advice. It is greatly appreciated.
I've lurked in this forum for years so I am very excited to finally have a plan and direction for SEO for my business. (I wish I would have done it years ago!)