This is the message I'm receiving in Google Webmaster Tools for the page on my site that gets the most traffic (I have one page on my site that gets something ridiculous like 80% or more of the traffic...)
I have seen this message before, which was last December, 2012. The site is monetized with Adsense, and I've seen a decrease in earnings on the site in the past few weeks. I never did figure out what the cause of this "big traffic change" was in December. I just rode it out because I hadn't done anything to the site that I thought would cause it and I don't do weird things that might get me caught up in Penguins and Pandas.
As much as I feel I know from learning from Jill, I still feel clueless and I'm not exactly sure when I look at my Analytics how to play detective
I think I may have caused the issue myself because I got this big whoop-de-do idea that I needed to change the look/theme of my (WordPress) site. I started fiddling with things in May.
I changed my theme on 1 May 2013. Everything for May was pretty much normal. But around mid June, I started seeing some fall of in traffic and Adsense impressions. In Webmaster tools, impressions go from averaging around 10,000 to 12,000 to now around 6,000 to 8,000.
On the 26th of June I changed the theme again, and then on the 27th of June I changed it to yet another one (crazy...).
Revenue was still of and I've noticed in Analytics that uniques are off. In January, 2013, my uniques were around 85,000. In April, uniques were down to 64,000; in May, 67,000, and in June, 59,800. For the month of July so far, I'm at 23,500.
I received the message in Webmaster tools about the change in traffic on the 4th of July. On the 6th of July, I changed the site back to the theme it had originally. I figured all my changes have messed things up and it may take a bit to fix it all.
I don't think I have been affeted by Penguin or Panda. I've used this site (http://www.barracuda...analytics/chart) to see if I can see that there are any significant drops at the time one of those updates hits and I'm not really seeing that. In analytics, it still seems like my overall rankings it reports for particular search queries are about where they have been.
I did change the navigation items and now I've changed those back to what they were previously (as in, as of January of this year and before). I did change the layout of the home page so that it doesn't have as many links to the interior posts on the site. Previously, it was more of a magazine style with about six sections highlighting different categories with numerous links to posts in each category. Now I have only 6 posts on the home page. I think I need to change this back as well.
It's only been a week since I put things back to the original theme. From mid June to mid July (right now) my daily uniques average about 1900. That's close to what they were in April, May, and June.
I did make some improvements to the site, like adding Google+ authorship and posting a few new articles. I guess it's just ironic to me that this is a site that I pretty much ignored for years, not adding much in the way of new posts, and it just hummed along. Now I make a few improvements and it seems to throw a wrench in things. I also have learned that just because you think you're making your site better or prettier doesn't necessarily translate into better. I kept thinking I needed to have a more "modern" and "open" site with more white space, etc., but that screws up conversions. I have another ad network that I use on the site and my account manager there said that conversions were much better with my original theme and he also encouraged me to set things back the way they were.
*sigh* I should have heeded the old "if it ain't broke, don't fix it" maxim.
So, I guess I screwed up my site. Should I just be patient for things to get back to normal? Could you point me to a list of things I could check or something like that?
Sorry for the long post...and the cluelessness. LOL
Edited by squidjam, 13 July 2013 - 01:39 PM.