I have been Googling some of the key terms I plan to target. However, I have been shocked by the results of Google's link: feature. Some of the merchants who rank well on the key terms I plan to target only have 2 backlinks.
I have also been using a PR checking website which claims that some of the sites have only 2 or 3 PageRank.
As far as I'm aware PageRank only plays a small element of where a site ranks but I'm shocked to see how some sites according to Google only have 2 backlinks.
One merchant is one that I have sold products for so I am very suprised that Google suggests it only has 2 backlinks. I checked another site which is very popular and is owned by a well known internet entrepenuer here the in the UK and Google shows that it has hundres of backlinks.