Wondering how others are handling the increasingly personalized nature of search when it comes to SEO. Forgetting that you, your team members and/or client can see wildly different result sets (which is a whole other topic!) with Google trying to interpret user intent more and more, how do you optimize for a business that has both local clients but also had a national capability and client base?
It is getting increasingly difficult to be displayed in results for searches where Google assumes that the user wants local results. For example a law firm that specializes in a particular type of law - say intellectual property or asbestos related claims - they may work often with local clients, but many also are interested in and solicit work on a national basis. Short of doing PPC to ensure placement in all geographies, what are you all doing on this front?
Thanks! Interested to hear what your thoughts are.