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What It Means To Be A Search Engine Marketing Prof
Posted 29 July 2003 - 05:40 AM
US: Advertising and Marketing on the Internet: Rules of the Road
UK: The Control of Misleading Advertisements Regulations 1988
Europe: Misleading and comparative advertising
Posted 29 July 2003 - 07:52 AM
offtopic: One of my co-workers is moving across the country and will be driving her car out there in several months. We were making jokes about picking up hitch-hikers, and someone said "but what if you get a pervert?" The coworker who's moving, a single woman in her fifties, grinned and said "Oh goody!" /offtopic
Anyhow, back to ethics.
A code of ethics is a good idea but it has to be relevant to be universal. I'd think it would be, and I'd think that people from all different backgrounds and cultures should be able to find that most of the codes outlined above were perfectly reasonable, but somehow there are a whole lot of people who seem to firmly believe (and with great conviction) that the only thing worth respecting is what can get you the most money, legal, ethical, or emphatically not. But this is the case throughout society and throughout the world, so I doubt that SEOs will be able to change that.
The challenge is mostly that since it's such a new industry, abuse is much easier and more likely to occur. So everyone has to fight a tremendous uphill battle against the sketchy practices of the most highly-public "seo" companies (because the ones that get in trouble are just going to get more publicity than the ones that don't; that's just how it works in general life. The city where i went to college had 5 of the top 10 girls in a certain sport's under-19 category living and training there, and they gave no press whatsoever to them until one of them was disqualified from an international competition for "drugs" because she'd taken Sudafed during a qualifying competition. That was all over the news [no mention of the Sudafed, by the way-- just "drugs"], but her teammate who went on to place 4th in the world? Never mentioned. That's just how these things work).
I've forgotten where I was going with that so I'm going to leave it at that. Senility, I guess.
Posted 29 July 2003 - 10:20 AM
We are not looking for universality. That cannot be achieved because, as you later stated
A code of ethics is a good idea but it has to be relevant to be universal.
OTOH we are not looking for exclusivity, either. We are just looking for what it means to be a Search Engine Marketing professional.
there are a whole lot of people who seem to firmly believe (and with great conviction) that the only thing worth respecting is what can get you the most money, legal, ethical, or emphatically not.
I would say that respect for all parties is a good start.