I am utterly confused with the current state of Google affairs.
I have a web design company in Calgary, and my main traffic keyword is "calgary web design". My rankings have been very good over the last 2 years, and I know all of the companies I'm rubbing shoulders with on page one. We all have a high Domain Authority (as per MOZ), good content, and have been around for a long time.
Over the last month though, page one has been taken over by relatively new companies, with very low DA, shallow content, and thin link profiles.
For the life of me I cannot figure out how they got there or why they are there. Is this some spammy new technique that's currently working with Google? I have a hard time thinking that because Google's been doing a great job of cleaning up it's results.
If these newbies are using spammy techniques, I'd like to know what they're doing, but do not want to copy them as this will affect my longevity. However, if they just happen to be younger, smarter, and are implementing things us old folks should be doing as well, then I want to know what they're doing even more.
Does anyone have any insights into this possibly? And/or maybe any suggestions?
Thank in advance,
Edited by qwerty, 03 July 2013 - 09:44 AM.
Removed domain name per forum rules