Will Google always default a searcher’s location to their city rather than their zip code?
For example, if I manually set the location to zip code “60018”, it will display more targeted results compared to “Chicago, IL”. However the typical user isn't going to manually adjust their search settings. You would think Google would want to default to the searcher’s zip code (especially in larger cities). If a user is searching for stores that sell apples in south Chicago, I doubt they’d want stores from north Chicago showing up.
Maybe Google already does this, but that’s essentially my question.
Thank you for your help!! As always, your expertise is appreciated.
Edited by JoshFoster, 19 June 2013 - 12:46 PM.