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Adwords - Beware Mandatory Upgrade (July 22) Of All Legacy Campaigns T


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#1 PeterW

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Posted 19 June 2013 - 11:29 AM

This is applicable to those running Legacy AdWords campaigns, not Enhanced. Most of you are probably using Enhanced.

 

My AdWords campaigns are legacy and I can exclude Mobile devices - my site is not cell-phone friendly. My campaign targets Desktops and Tablets only.

 

Google is doing a mandatory upgrade (July 22) of all Legacy campaigns to Enhanced and you'll no longer be able to exclude particular devices, eg Mobiles:

 

https://support.goog.../answer/3187859

 

My site is not a large money making affair.  It would be too costly to mod it to be cell-friendly (and due to the nature of the product sold - it needs a lot of screen space for the 'pitch') so google is basically forcing me to pay for Mobile traffic that I don't want because they can't view my site properly.

 

I'm more than a tad annoyed by this.  

 

Also be aware that the default upgrade settings will change your campaigns bid settings which is a great way for Google to bring in more revenue - bids will go up, so everyone will get stuck in a vicious increasing bid circle.  Great for Google, terrible for everyone else...

 

I need to look at Facebook and get a campaign running over there...


Edited by PeterW, 19 June 2013 - 11:43 AM.


#2 chrishirst

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Posted 19 June 2013 - 11:33 AM

Surely a campaign on Facebook would absolutely call for your documents to be "mobile friendly"?



#3 PeterW

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Posted 19 June 2013 - 11:43 AM

Surely a campaign on Facebook would absolutely call for your documents to be "mobile friendly"?

 

Fair point.  I'll need to look into Facebook and the device access stats etc.

 

I know in Asia, the majority of web browsing in some countries is becoming dominated by mobile devices.






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