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What Is Happening With Google?
Posted 30 March 2004 - 02:55 PM
Posted 30 March 2004 - 03:23 PM
Posted 30 March 2004 - 03:24 PM
That surprises you Beth?
Personally, I've always thought it was pretty much a given that most of the search engines likely have someone lurking and reading around these parts. They do that normally with SEO-type forums for various reasons, as Grumpus and Qwerty already pointed out.
Add to that notion the notariety some folks who hang out here have in the industry, Jill especially, and I'd be willing to bet they were here pretty much from the first month.
Let's give 'em all a wave!
Of course I assumed Google people read SEO forums. I was questioning the impression Grumpus gave that they would individually ding a particular site based on something said in this forum.
Posted 30 March 2004 - 03:52 PM
Posted 31 March 2004 - 12:12 AM
I missed the part where Grumpus said that they would ding a site based on something said...where's that?
It's near the bottom of the 2nd page of this thread. HTH
Posted 31 March 2004 - 12:22 AM
Adding your location to your site is no "trick". Its legitimate SEO and also benefits your users who might find your site at random or via some search journey - allows them to see where you are located quickly and easily, no matter what page they land on.
Some advice: I'm assuming your referring to the site in your profile. What I notice right off the bat is a 3/2 PR for the home and interior pages, respectively. Get some good links, build that up a bit. Also, I would write out the states name rather than the abbreviation. Its my guesstimate/experience that more people search via state name than abbreviation.
I meant the multiple repeat of the city and state or geographic area. To me, that's as bad as the ones who describe every city, every state in tiny unreadable or hidden content.
Thanks for the tip on the full state name versus the abbreviation. I'm working on building links, but am also being selective on the ones that I add. I'm also working on adding additional content to my site. I appreciate your advice
Posted 31 March 2004 - 12:28 AM
While I agree with this statement for _most_ businesses, I also have to disagree with it for those few who are working out of their homes. Do you really want your home address on each and every page of a website? I think not.
OK, I agree with everything there. I think that while it's a good idea for a single-location entity to have its address on every page, I also think that there ought to be a page for lots more information about location: maps, directions, parking, hours of operation, etc.
I've toyed with the idea of using a post office box -- but use of a p.o. box may be interpretted as an attempt to hide a physical location.
Posted 31 March 2004 - 12:42 AM
On the other hand, I don't go out of my way to conceal that I'm a small business. I work primarily with other small businesses/sole proprietors, some of whom also work out of their homes, so they don't seem to have a problem with the idea. I actually promote my lack of a huge office as a selling point -- my clients don't have to pay for unnecessary overhead, as they might with larger consulting firms that have outside offices and all.
In my experience, most people don't seem to have as much of a problem with that as you might think they would. Perhaps it's because of the nature of the "product" I'm selling. Professional services/consulting clients don't necessarily expect you to have a snazzy office they can visit. They're used to the idea that you will come to them (physically or virtually). In fact, several of my clients I've never met in person at all; we've done all of our business over the phone and via e-mail.
Of course, as I say, this is merely my experience. Others may have a quite different story to tell.
Posted 31 March 2004 - 02:53 AM
my early opinion is that google will suffer.. they already have done- and if people are happy with their alternative search engines (in this time of google being crap,) as one gets to know the little habits of them, then they will most likely stick with them for a long time...
one note i would like to make tho is... apparently, over 60% of google users are based in the states, so if you are a european company, uk or here in spain etc then the majority of users actually still use msn, then yahoo,lycos, jeeves, etc apparently 80% of users just hit the search bar on their internet explorer....... so a drop in traffic isnt neccasarily a major drop in conversions....
Also,regards this searching for locality details in your site by the googlebots, the MAJOR corporations out there arent going to be searched on locality surely? if i put in a search for eg "topsearch engines"i would still get msn yahoo google etc as the top rankings , without having to put "top search engines uk" etc, so it puzzles me as to why I should state my whereabouts to be ranked well...even more so because where we are located does not neccassarily mean that is where one does business with..
They are using this method too because if I use the tool
allinurl:mysite.com on google
the latest caches are definately sucking out my fone and fax details......(which again is stupid as why show that if a searcher doesnt even know what your site is about? omitting the "description" is the least sensible thing that can be done, particularly if it is done just to combat spammers etc and once again google chooses to do this....... again location details are great but if we "the vendors" want to target a location, this again would normally and sensibly go in the title and description,oh and of course the poor keyword tags......... hmmmmmmmm, again, google drops these too now it seems........
results were pretty good on google once and now they arent... price rises for advertising and the birth of pay for clicks are a lot in part to google too, the originally "peoples search engine" most certainly isnt the case anymore, a lot of people are paying good money to enter engines now and have their sites upgraded, optimised etc and as with all other forms of advertising they should have the right to say how it is displayed!!!!
If my site is crap google sacks it, perhaps the best thing we all can do is sack the google miester
one more niggly point too... they have all these rules about etiquette etc and yet if you pay enough dollars per click then they show you anyway, whatever your site is like. not everybody lives in forums and on the net everyday like i presume a lot of us.., a result is a result, wether sponsered or not to them. but obviously some do.. which againnnnnnnnn comes round in circles to
"crap results on the search returns will mean more clicks on the paid adverts"
Posted 31 March 2004 - 07:44 AM
I agree with pretty much everything Torka said here. I had been splitting time between my individual home-based business and my "day job" for about 4 or 5 months and then in December went full-time with my business.
Well, I use a PO box address on my site. Could it be interpreted as an attempt to hide a physical location? Yes, and with good reason... it is an attempt to hide a physical location -- I'm one of those who runs her business out of her home. (Got a day job too. I'm one tired puppy most days. But I digress...)
On the other hand, I don't go out of my way to conceal that I'm a small business....
I don't like to advertise on the website that we are a home-based business (I say "we" b/c I have a partner who does most of the technical and lots of the design stuff, I'm more the SEO guy and salesperson of sorts) who also works from his home office.
When we actually meet with a prospective client (yes we actually do this, see them face to face most of the time) they typically inquire a bit more about us and we tell it to them straight, leveraging the "no overhead" idea and fewer expenses. All in all I think this has helped us more than hurt us.
However, on the website I would prefer to only list our PO Box on the contact page, and not put it out there too much. But, in some cases I've strongly contemplated putting my physical address JUST because I want Google to be able to pick up on it in case the local search really takes off... I'd prefer it not be available to our customers b/c its not our mailing address and we go to them for meetings, thus its of no use to them...
Posted 31 March 2004 - 08:05 AM
Yes for rankings and also to reassure the customer. In your example its my opinion that if I found a wholesale rug distributor's website of a company based in Albany, New York - and this is what I was searching for, assuming my other criteria are met (price, quality, at least my illusion of these based on their website) than I'm a happy prospect and am most likely to give you a shot no matter where in Albany you are.
Agreed, but since the full address includes the city and state, putting just the city and state out there means you're doing it for the rankings. Think of it this way: if I'm looking for a wholesale rug distributor in Albany, NY, and I click through to a page that indicates the company I've found is Smith's Wholesale rugs, and it says at the bottom of the page, "Albany NY" my next question is going to be "um... where in Albany NY?" Why not have that right there on the page?
Obviously, if you're going to put location in a title tag, it's just going to be something like city and/or state, but for on-page content, I don't see the point in putting in just part of your location.
This would be different, say, if we are talking McDonalds. In this case I would only consider ones right near my side of town, and thus would want to know the street address.
Acceptable uses of the city, state info only in body text might be:
- ...best pizza in Baltimore!
- ...serving the Albany, New York community for over 30 years!
etc etc etc
Posted 04 April 2004 - 01:15 PM
But if i use the same keywords but put the city + state in quotes, I'm on page 3. Any idea why the results would be so different?
Also, I did ask to be added to the local Google, and got the return email that my url would be added to the queque. What is weird, is that if I search the local for my company name, my URL comes up - but it doesn't appear for my keywords in the local search. Again any idea why this is the result?
Thanks in advance
Posted 04 April 2004 - 06:08 PM
My *guess* is that Google is going to bypass them altogether, rather than allow a third party to control how their search engine works (via a licensing agreement).
If I was them, I'd be working on a way around it, too. I suspect the new searches for location information and the lawsuit timing are NOT a coincidence...
Posted 04 April 2004 - 10:32 PM
Ian, I think I read the same newswire article a few days ago. If it's the same one I'm thinking about, the developer (Digital Envoy?) was suing Google for using their technology on their "Partner" sites when their license only granted them the right to use it on Google.com. I think that was the gist of it anyway.
I agree, I think Google will likely work them out of the picture eventually. The technology seemed pretty simple for Google to create in-house, since it was just an IP locator type of thing. Should be a piece of cake for all of those Phd's in the Googleplex.
Posted 05 April 2004 - 12:27 AM
I would not use a PO box, but I would and do use a mailbox service such as MailBoxes Etc.
The difference is (aside from the fact that you get more services) they sign things on your behalf - including deliveries and legal summonses.
Because they can sign for a legal summons, you are not hiding from angry clients - it's considered delivered to the registered head office and signed for by an authorised representative. Just as if you were in a big company and the receptionist signed for it in the lobby.
You can also use "suite" "Box" "office" or "#" as a box descriptor, instead of "PO Box" which is very good too.
I have small children at home and I am highly visible on the internet - and I have been known to annoy spammers and other obnoxious and evil types - I'd be foolish to publish my home address. Not to mention the fact that when I move this summer I'd have to change everything again.
I think it's acceptable to use mailbox and secretarial services, but I would avoid PO Boxes and personal home addresses, and I recommend the same for others.
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