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High Rankings Question Of The Week


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#1 Jill

Jill

    Recovering SEO

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Posted 05 June 2013 - 10:36 AM

How do you use your PPC info to help with your SEO (and vice versa?)

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#2 mcsweer

mcsweer

    HR 1

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Posted 07 June 2013 - 10:33 AM

I use PPC to guarantee visibility on "Trophy Phrase" searches.  Using exact match on the phrases provided by the client they are assured visibility.  Along comforting their anxiety. The added benefit of this is that, in general, it allows greater content flexibility to build in the keywords and phrases that are a actually being used by potential viewers when searching for our client services.  For very little little money our client has visibility on the search phrase they want, and the site has visibility on the phrases that truly matter, my client's potential clients.

 

Mike S.






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