hello! Im about to start my online clothing store website, and I had a great idea for a name, but later realized it may be a bad name for SEO reasons. The name is tentatively "ThreadLock" or "ThreadLocked"... everyone Iv talked to loves the name in terms of a clothing brand name, but I later realized thread lock is also a liquid used for fasteners, so when thread lock is googled, this is the topic that shows up. Will it be difficult to compete against? Should I pick another name?
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Question About The Naming Of My Website!
Posted 02 June 2013 - 01:51 PM
No, it shouldn't be a problem. Besides SEO isn't about showing up for your brand (that will happen naturally) it's about showing up for the keywords that relate to what you offer.
Posted 03 June 2013 - 10:40 AM
ThreadLock is a registered trade mark owned by the 3M company in any case.
And pick your trading name for BUSINESS REASONS not SEO!
Posted 03 June 2013 - 11:34 AM
Slightly offtopic, but just to clear up possible confusion: actually, there are several active (and even more "dead") trademarks for the word "threadlock." However, as near as I can tell, none of them relate to anything resembling clothing, so it should be acceptable for you to use. You'd definitely want to check with an attorney just to be certain. But trademarks are very specific in application, so as long as there's no chance of confusion with existing marks, you should be OK, assuming that's the name you decide you want when all is said and done.
(My employer holds a number of trademark registrations. We have to deal with this sort of thing all the time.)
Posted 03 June 2013 - 12:48 PM
You mean like a patent attorney in Mountain View? Oh gosh.
Posted 04 June 2013 - 02:10 PM
Not quite to that extent! (Thank goodness! )
But we do hold a number of trademarks, both here in the US and abroad, and we've participated in our share of litigation.
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