First of all a introduction to myself, my name is Sohail and i am a business development manager for a eCommerce website selling furniture & home decor articles. I have been working in this trade for past 10 years and actively working as a SEO and website development since 2007.
When i initially started working on eCommerce i outsourced my seo work to marketing & development companies and was happy with the results i got, but soon i started to learn about them using techniques which are not ethical and my site may be banned by Google any time.
My worst nightmare came true and one day my site disappeared from the SERPs. I assumed my site had been penalized.
I then hired a in-house SEO manager who gave me assurance that he will get the site out of the sandbox and work on white hat SEO and to do this he asked me for a fat wage pack, to which i agreed and gave him a job.
After spending 12 month my site came back on SERPs, i was very happy and wanted to reward my manager but before i could reward him,
guess what happened !!! my site disappeared from SERPs again.
I was very annoyed and disheartened and didn't knew what to do , adding to the misery i received a call from my seo manager that he is leaving the job without giving me a reason.
I realized i have been duped again, this time by my own staff.
I had lost 12 months of work and spent almost $25000 on the site with Zero results. But i did not lose hope.
I emailed Google for reconsideration and i received reply saying that my site is not penalized and will appear in search if i worked out on the errors on the site.
It was then i took things in my own hands, I started revamping the site my self and made sure every page/code of my site is as per Google recommendations. It took me 3 month to do this.
I launched the site on 15 May and what i saw within 15 days my site was ranking high up above my competitors on most long tail keywords.
Now all i want is my site to come up on the fat and generic keywords
I have not started any link building or social media yet. All i have done is submitted site to local directories.
I will be very grateful to experts in this forum if you can guide me on 2 fronts
1) do i continue directory submissions ?
2) whats the best way i can start on link exchange.
All content on my site is original and i have 2 content writers writing crisp unique content for each page.
Let me know if you have any suggestions for me
Thank you for reading my post