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Google Local Listings In Serps


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#1 KarenC

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Posted 23 May 2013 - 03:42 PM

When searching for "blue widgets city state" in Google, our client shows up for PPC, organic and their Google Places listing. Their Google Places listing shows up as

 

Blue Widgets - First word of company name

 

Instead of their company name (which is their listing name). Anyone know why Google would have appended it with their product in the name?



#2 qwerty

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Posted 23 May 2013 - 06:03 PM

Do you know how many characters that those three words work out to? I wouldn't be surprised if Google is not just rewriting titles for local listings (as they often do for normal search), but keeping them extra short because local results so often show up on searches performed on mobile devices. That's just a guess, though.

 

I sat in on a presentation about local search earlier this week, and nothing about that was mentioned.



#3 KarenC

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Posted 24 May 2013 - 07:45 AM

Bob it comes out to 26 characters. What is odd their competition in the Google Places section of the search results have their business name. Our client is the only listing displaying that has keywords in it instead of business name.

 

Client is also upset because they want their name (at the beginning) in title tags for ogranic and ppc results. We tried to explain to her the title tags needs keywords in it however she is not listening.

 

Their listing in the Google Places results IMO should have their business name.






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