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.co Vs Tld

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#1 SportFishingUnlimited


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Posted 22 May 2013 - 04:20 PM

One of my clients is very interested in building a .CO as their main level site.  What is the opinion of the us of .co's?  Do search engines look down on .co's?  Thanks in advance for any advice. 


#2 qwerty


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Posted 22 May 2013 - 05:48 PM

Nope, search engines don't care what your top level domain is, except to the extent that ccTLDs (most of them anyway) are taken as a signal that a site is targeted to people in a particular country. I think the only thing to be at all worried about with a .co is the question of whether people will notice it, or if they'll try to reach the site at .com. I don't know if anyone has done any testing of that, but I remember that when Overstock moved their site to o.co they made a big marketing splash over it, but it didn't last. If you try to reach that URL now, you hit a pair of 301s and end up on their old site with a parameter tacked onto the URL, probably so they can track how many people are requesting it.

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