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Ppc Employment Test


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#1 LibbyLu

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Posted 13 May 2013 - 11:26 AM

I am currently employed but looking around.  Someone responded to my resume by asking me to take a test. It included figuring out the performance metrics from looking at a spreadsheet with numbers removed.What really is the point of this? Google has all of your metrics. In what situation would you have to guess?

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Edited by LibbyLu, 13 May 2013 - 11:29 AM.


#2 Mikl

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Posted 13 May 2013 - 11:39 AM

My guess is that it is to show that you understand the figures - and, importantly, the relationships between them. For example, if you can calculate the CTR from the number of clicks and impressions, that shows that you understand what those figures mean.

 

That's just a guess on my part, but it seems reasonable.

 

Mike






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