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Outbound Links Are A Drain On A Site's Total Pagerank
Posted 12 May 2013 - 07:00 PM
Posted 13 May 2013 - 03:15 AM
Outbound links are a drain on a site's total PageRank
If you take the original Pagerank papers literally, then that could be said to be true. However, a few practical notions counteract that thinking:
- Some sites have to have outbound links or spiders can't crawl the web. Which sites have outbound links, do you think? The good ones or the bad ones?
- Sites that have no outbound links are a "Pagerank sink" and aren't part of the "core of the web". Again, does this make them good candidates for high rankings?
- Pagerank is only one of many (Google says 200+) ranking factors.
Given that sites with no outbound links are probably generally at the worse end of the Web, and sites with outbound links are at the better end, and Pagerank is only one of 200+ ranking factors, you can decide for yourself whether or not to place outbound links on your site.
That's not to say that you should place links with reckless abandon. Be careful who you link to. But generally, outbound links are a good thing. Without them, where would the web be?
- rayjoy likes this
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