For the past several years I have had an online store selling a product licensed from another company, let's say Corny® brand cornholders. Over the years selling these things I have become dissatisfied with their quality and convinced I can do better, so I have started manufacturing MyBrand® cornholders and selling them on a new website. I feel the new business ultimately has more potential although at the moment the Corny brand is the one people search for by name.
My Corny site is well established and it gets lots of organic traffic from Google, although much of it is to info pages that don't convert. One page that inexplicably gets a ton of traffic is an FAQ page explaining that Corny cornholders do not offer a particular feature. Not surprisingly, this page doesn't convert often. Savvy businesswoman that I am, I have designed MyBrand cornholders to offer this feature. It occurs to me that all these visitors would be better off visiting a page on the new, MyBrand site, where they could buy cornholders with the feature they are interested in. So, I am thinking of 301 redirecting this page to a new page on the MyBrand site, where people can find and buy the cornholders of their dreams.
Once this idea occurred to me, I wondered if there were other pages on the Corny site that might be redirected to the new site with better results. I have several pages that get lots of traffic but convert poorly, but the keyword info indicates customers might be more pleased with MyBrand products. I am thinking of redirecting these pages to the new site.
What are people's thoughts on this? Obviously I'll lose traffic to my existing site, but it's traffic that doesn't seem to be paying off much anyway. Is it foolish to cannibalize visitors this way? Will there be repercussions with Google, beyond simply shifting some visitors to the new site?