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Pros And Cons Using Of Social Media Marketing


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9 replies to this topic

#1 Monotheist

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Posted 25 April 2013 - 11:34 PM

Hi,

 

Can someone highlight the pros and cons of social media marketing? Everyone mostly highlights the pros but only a few focus on the cons?

 

 



#2 qwerty

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Posted 26 April 2013 - 09:12 AM

The pros are pretty obvious: it's a great way to keep in contact with and grow your audience. It's also good for creating relationships with influencers in your niche. And it's a ranking signal (it's not clear how strong) in Bing.

 

That last sentence points out one of the cons: it's not very helpful (not directly, anyway) with Google, because G doesn't have access to a lot of the data that's out there on Twitter and Facebook. Of course, there's Google+, which you have to use simply because it's the social signal that Google clearly pays attention to. Another con is that, not surprisingly, it's a lot of work that doesn't take the place of any of the other work you're already doing to promote a site. Even if you've got social media people on your team, you have to monitor what they're doing to make sure it's all in line with your overall online marketing efforts.



#3 Jill

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Posted 26 April 2013 - 10:01 AM

I disagree that it's not helpful on google. Of course they are looking at the number of shares and likes of any content. But not just the number, who's doing the likes and shares, with trusted accounts having more "weight."  

 

They'd be foolish not to.  



#4 chrishirst

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Posted 27 April 2013 - 10:00 AM

The cons????

 

If you are not targeted with what you post on "Social Media" you are just wasting your time.

 

 

AND posting simply for SE 'value' which may or may not exist is simply another waste of time.

 

The "useful" aspect of 'social media' is the targeted traffic, NOT the vague chance of 'rankings'


Edited by chrishirst, 27 April 2013 - 10:00 AM.


#5 Jill

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Posted 27 April 2013 - 10:05 AM

Con: Using someone who doesn't understand your brand very well to be its voice on social media.



#6 RobinOctane

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Posted 24 August 2013 - 02:57 PM

The cons????

 

If you are not targeted with what you post on "Social Media" you are just wasting your time.

 

 

AND posting simply for SE 'value' which may or may not exist is simply another waste of time.

 

The "useful" aspect of 'social media' is the targeted traffic, NOT the vague chance of 'rankings'

 

 

Curious, what are some ways you would do Targeted Social Marketing on Facebook for say an Electrician?


Edited by RobinOctane, 24 August 2013 - 02:57 PM.


#7 torka

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Posted 26 August 2013 - 08:41 AM

RobinOctane, that would depend on whether the electrician's prospects and clients are on FB to begin with.

 

I think that's what Chris was talking about -- this idea some businesses seem to have that they "have to" be on Twitter (and FB and Pinterest and whatever the social network du jour happens to be) because "everybody" is there. They end up spending all day updating their statuses and pinning photos and sharing videos and neglect all the other (probably more productive) marketing opportunities out there.

 

For example, I work for a company that manufactures and sells time and attendance tracking tools (timeclocks, software, etc.). While I created a Pinterest account for us to reserve the company's brand name there, and I spent maybe a half hour pinning a few photos just so the account wouldn't be empty, that's about all the time I've invested there because our potential customers simply aren't spending a lot of time on Pinterest. I don't care how "hot" Pinterest is, it isn't where we'll find the people we want to reach. My time is better spent on other marketing activities.

 

You shouldn't pick a platform, then try to figure out how to target your market from there. Rather, figure out which platforms your target customers are already using, then decide how to reach them there appropriately -- as part of an overall marketing plan. Social media is not a strategy, it's a tactic... and should be only one of many marketing tactics in use.

 

My :02:

 

--Torka :propeller:



#8 Brainchild

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Posted 01 September 2013 - 09:56 PM

Con: Using someone who doesn't understand your brand very well to be its voice on social media.

this has always been the problem of the company i've worked with before. they just hire people to write posts without training them or giving them an orientation about the product/services of the clients. this leads to posts that are not really related to the client and worse posts with links from the competitors.

 

this i think is the biggest con in social media.



#9 dennisetan

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Posted 25 November 2015 - 10:19 PM

IMO, the cons in SMM, is that it is time consuming. You have to spend a lot of time thinking of social media strategies, what to post, when to post, etc. And if the strategy you've thought of is not done correctly, all your efforts will come to waste. Another con that I see in SMM is that it is open to negative users/elements, such as spammers, trolls, bashers and whatnot. 



#10 AvyGuttman

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Posted 30 November 2015 - 02:59 PM

Pros : Great way to build relationships, showcase your image and brand and get your messages out there to the right people who can augment that reach and grow your audience. It is an excellent customer service tool if used properly which is to say, it can show how you deal with negatives and turn them into positives in certain situations and of course it is a quick way to answer any questions or take feedback and suggestions to new levels. PR, customer service, human resources, these are the departments that probably benefit most from social media marekting overall.

 

Cons : When people criss cross other aspects of digital marketing, like using it as a sales tool for example.

 

Social media marketing is a tool that works best with the analogy of business and pleasure. Social media sites are places where people congregate to socialise. Do not mix business and pleasure but rather use it as a way to share and learn more about your customers. Let the customers do most of the talking. When the traffic source comes from social they tend to bounce quick and rarely make a purchase. Social media is a valuable touch point its mostly a pro when used right and definitely a con when it is run by someone who does not understand its true cultural existence. 






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