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Internal Links Strategy


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2 replies to this topic

#1 hadingrh

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Posted 20 April 2013 - 11:18 AM

Hi, this is my first post and question, I hope somebody could help me to give a hint.

Currently, my pages have around 50 internal links to the posts (at the sidebar and below the posts, almost static because the links are the latest of my posts). This strategy has been taking to reduce the bounce rates (which is very high, around 80%).

But the question, is it hurt post's link value because currently my position on the search engines has been dropped?

And if 50 links are too much, how many links are more suitable for my website?

 

 



#2 chrishirst

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Posted 21 April 2013 - 12:28 PM

This strategy has been taking to reduce the bounce rates (which is very high, around 80%).

 

'Bounce' rate is meaningless for anything other than paid campaigns, and has very little to do with the site navigation.

 

It more an indicator that you are simply random  link dropping rather than really promoting your URLs, and the visitors who do bother to click through, are simply NOT INTERESTED in whatever is offered at that URL.


Edited by chrishirst, 21 April 2013 - 12:29 PM.


#3 Jill

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Posted 21 April 2013 - 03:27 PM

If you're linking to too many URLs in your navigation, yes, it can affect how your pages rank. You may be spreading your link popularity too thinly. 






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