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301 Redirect Help

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3 replies to this topic

#1 StevenSmith71917


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Posted 03 April 2013 - 12:47 AM

One of my client was having his domain name with .in extension. But, his target audience is US people. Since, his domain was .in extension he faced lot of problems to promote his website in the US and in other countries except India. So, I suggested him to register a new domain with .com extension and told him to 301 redirect that .in domain to new .com domain. Some of his keywords for the domain .in is having good ranking in the search engine google.com. Since, I suggested him to redirect his .in to .com will the keywords have same ranking in the Google? I too suggested him to replace his backlinks with the new URL. I just want to know whether this technique is effective or not. If not please suggest me some other options to promote the keywords of new .com domain.



#2 Michael Martinez

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Posted 03 April 2013 - 08:31 AM

There are no guarantees in life but if the keywords are relatively non-competitive your client should continue to see decent traffic coming from those keywords.

#3 qwerty


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Posted 03 April 2013 - 12:54 PM

Is the business based in India? Where is the server located? Have you checked to see where his search traffic was coming from (not which version of Google, but the IP addresses of the users)?


I'm asking because your client may lose Indian traffic if they go all out in an effort to get traffic from the US, and based on what you've posted, I have no way of knowing whether or not that's going to be OK. It might turn out that the business is best served by setting up a US site, but not redirecting the .in site to it. They might be better off having both, or at least having content targeted to both audiences on a single site.

#4 Mikl


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Posted 04 April 2013 - 08:40 AM

If, after reading Qwerty's post, you feel sure that he wants US traffic even at the expense of Indian traffic, there's one other thing you could consider: Use Google Webmaster Tools to geo-target the site to the US.


I don't know how effective that would be - probably less so that taking a .com site and doing the re-directs - but it has the advantage of being quick and easy. You can do it today. So it might be worth trying, at least as a short-term measure.



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