I received this email (unsolicited) the other day that reads:
I’ve been conducting a review of 3rd party tags on the MY SITE website via Ghostery. Based off the numerous tags I see firing on-site, I'd imagine your team is having conversations on Tag Management or will be soon.
For big sites like yours, website tag management is often cumbersome, error prone, and ultimately out of Marketing’s control. NAME OF WIDGET replaces every vendor tag on your site with a single line of code that never changes.
Tags can then be put up or taken down across the website with the click of a button, reducing IT hours and tag errors, improving website performance and data collection, and empowering marketing to take control of website tagging.
I'm confused as to what these all means - what do you guys think?
I understand "tag management" and <start> </start> - i.e. clean and correct syntax and markup. Obviously vital for your site to work but what is the message here?
The message also refers to "Vendor Tags" - what the heck are those?
> I guess this adds some color - http://www.google.co...anager/faq.html - are we saying that Vendor Tags is a bit like a pre-complier like LESS ?
I'm pretty competent with HTML5, CSS3, etc etc yadda yadda but I've never come across Vendor Tags?
Am confused. Thanks!
Edited by lister, 28 March 2013 - 09:39 AM.