Hi! First post here, nice to meet you all!
I have been charged with taking ownership of a website for a company in the financial services sector (more specifically, Investment Management) and am having a difficult time with a few aspects:
- We seem to have a good "page/domain authority" for our company name, but only 2 of the 32 pages on our website rank on page 1 for this keyphrase. Should I perhaps ensure that the company name is not only in the titles, but also the meta descriptions and body copy?
- Our sitelinks have gone! Is this because (as I had read earlier...) I had not used 301 redirects to map the new URLs to the old ones? Is there any way of getting them back?
- It is very difficult to build links as we are regulated by the Financial Services Authority, and have to abide with compliance regulations. In an age where social media seems to add so much weight to rankings, how on earth are you supposed to climb the rankings when you can't make use of it? Similar difficulties arise with posting on blogs etc, as it counts as advertising/giving advice etc. Link building almost seems off-limits.
There's few points relating to my problems anyway. Any insight will be most appreciated.