Great forum. Spending hours reading, I had now idea SEO was so involved!
My question could help or hammer or small business.
Basically we used to run a screenplay contest.
The site was set-up in 2011 and we did a lot of work promoting it, getting it linked on other websites etc. Got ranked on Google page 3 or so at one stage.
Since the passing of one of our co-founders, we have been forced to switch our business model from a screenplay contest to one that offers screenplay script analysis/feedback only.
We have purchased scriptanalysis.co
Most of our customers would search on: screenplay analysis or script analysis
Our existing site does not contain the keywords in its domain name whatsoever.
So the big question is should we use our existing site or scriptanalysis.co? We're going to put a lot of fresh relevant content up.
I presume there's a big advantage in having your customer's search terms in your website's domain name.
But from reading here, I also know google loves sites that have been around for awhile, and also ones with plenty of links to it - which are plus for using our existing site.
What to do???
Any advice would be hugely appreciated.
Kind regards, Pete