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Blogging Like It's 2009

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#1 skipj


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Posted 13 March 2013 - 12:15 PM

I have a client who is a marketing & PR firm with industry specialties in tech, healthcare and government.  They have a WordPress blog hosted by WP but it appears under their domain as www.domain.com/blog.  The blog is appended frequently with unique and useful content that is interesting to visitors.


The blog content never speaks to the marketing & PR industry or issues.  The content speaks exclusively to the tech, healthcare and government verticals, the industries that this PR firm serves.  In the blog postings there is never a call to action, no closing phrase like "we know your industry well as we have demonstrated in this blog so give us a call ! "


Considering that the frequent posting will attract spiders and the content will interest potential clients in their respective industries....


Does this hurt or help overall SEO?  Is this a non-issue - the issue of the blog content not talking about PR issues within its industry specialties?

#2 qwerty


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Posted 13 March 2013 - 03:24 PM

If it's an issue, it's one of targeting. If the blog demonstrates the firm's expertise in tech, healthcare and government, it's likely to get traffic from people looking for that sort of information. And people looking for information in those niches could potentially be interested in PR services from an agency that specialize in those niches. Some of them, anyway.


So you could say that they're indirectly marketing their services that way. I think it would do them some good to mix up the content they're already publishing (and should continue to publish) with some information on how their expertise in these fields makes them a wise choice for anyone in those fields who needs help with PR.

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