2 replies to this topic

[woodstock]

Hi there

 

I have a client who has a website whose URL is an abbreviated form of their brand name. It is doing well with regards SEO and it's link profile.

They also own a much better (brand wise) URL, but this is effectively acting as duplicate content at the moment. It's link profile is weak.  

We need to 301 redirect one URL to the other.

 

My question is, which way would you do it?

301 the good site with the bad URL to the better brand URL, and risk losing SEO if not all benefits transfer across?

OR stick with the abbreviated brand URL, and 301 the other to it?

 

Many thanks

Wendy

[ITsoldUK]

Hey Wendy

 

In my opinion I think you have answered the question yourself.

 

The brand awareness is not such a big deal in my book unless it is a BIG brand in their market so at this time, I would definitely redirect to the stronger performing SERPs site as this may well bring a better ROI in relevance to time and funds as opposed to the other option.

 

Just my opinion of course and I stand to be corrected.

 

Regards

Daren

[Jill]

301 the good site with the bad URL to the better brand URL, and risk losing SEO if not all benefits transfer across?

 

You don't lose any SEO by 301 redirecting. Also be sure to do a change of address in Google Webmaster Tools.