I have a client who has a website whose URL is an abbreviated form of their brand name. It is doing well with regards SEO and it's link profile.
They also own a much better (brand wise) URL, but this is effectively acting as duplicate content at the moment. It's link profile is weak.
We need to 301 redirect one URL to the other.
My question is, which way would you do it?
301 the good site with the bad URL to the better brand URL, and risk losing SEO if not all benefits transfer across?
OR stick with the abbreviated brand URL, and 301 the other to it?