Greetings! I just started doing social media for a small non-profit organization and I'm feeling a little overwhelmed. The company has no best practices or social media strategy Having said that, one of the older employees feels it best to "friend" everyone they meet at fundraising events so that they can add them to the company's Facebook page. This person refuses to carry business cards and this sort of forced Facebook friendship makes others uncomfortable. His defense is that what he's doing is no different than connecting with others on Linkedin.
Could someone please share with me their experiences with these two sites in relation using one like the other and if this should or shouldn't be considered a best practice or not?