I have a local Ma/Pa shop that I do the web development for and some basic on-site optimization. They trust me. Since Panda/Penguin they took a dip in both Local and Organic rankings. I redeveloped the site 3 months back, then started looking into what could be improved, founds some things, made some changes - and the site is moving back up but slowly.
The business owner got impatient, and decided to entertain a sales/marketing plan with a firm that does the whole package, organic, organic, PPC. It is monthly, costly, with a 12 month commitment. I had an opportunity to review the plan after the fact - saw some line items that caught my attention.
In addition to some onsite keyword optimization and a few articles written they list:
- 1000 web directory submissions
- 60 search engine submissions
- 1250 social bookmarking submissions
- 6000 article submissions
- 50 local seo submissions
Well that certainly looks like a lot of work to the untrained eye. What do the folks on the list say? I'll avoid my next leading question until next response.