Looking to optimize a site that has multiple geographic targets, most of the states (and some cities within the states) in the southeastern US. The client has one location and provides services within the multiple states. Their web developer setup multiple subdomains, i.e. state.domain.com, city.domain.com, etc. All subdomains pull the information from the main site. Thru programming all subdomains changes one word (the location) based on the location listed in the subdomain. Otherwise all the content is duplicated across main and subdomains. We are looking to eliminate these subdomains or get unqiue content for each sub domain.
Once upon a time it was advisable to setup mutliple directories/pages for each geographic area. It is my understanding (with the changes in Google) that is no longer advisable. I've read the advisable thing to do is to setup a page within the site listing the client's service area.
Would appreciate input on recommendations for setting up a service area page that includes the targeted states and cities.