I have been trying to figure this one out. This was at one time our most popular page:
It got popular naturally, due to be talked about socially. As you can see, over 1,000 Likes, a couple dozen tweets and Google+'s.
Around the summer of last year it was #3 for "Green Coffee Bean Extract". it remained there until December 7th, when it plummeted to page 5 overnight for that term. Now other similiar popular terms for this page remained on page 1, like "Pure Green Coffee Bean Extract". But for "Green Coffee Bean Extract" it's actually now on page 12. Seems to continue to get worse.
So My Thoughts...
1) I took at look at the backlinks, and they are from bloggers and from a PR release we did:
Now we didn't use the exact phrase, but a variation of it. I am wondering if that did any damage as this was passed around a lot.
2) I took a look t keyword density. Now I am not a huge believer in counting the percentages of keywords, but looking at phrases, the most used phrase over and over again on this page was "Green Coffee Bean Extract". So what I did today was to drop the amount of times it was huged by about 1/2.
3) Our whole page is unique and we put a lot of time into it.
I am wondering if we were penalized by an Over Optimization Penalty.
Any thoughts on this one?
Edited by Jill, 19 February 2013 - 10:54 PM.