Best Answer qwerty , 17 February 2013 - 10:06 AM
SEO is all about customizing your website in a certain way as to make it appear before others in regards to specific search terms
Not really. It's partly about that. Ten years ago there were some debates, and one side claimed that the SEO's job was just to get rankings, by any means necessary. The other side (the one I'm on, as are all of the folks who've been on this forum for a long time) argued that rankings are of no value if they don't lead to click-throughs, and click-throughs are of no value if they don't (eventually) lead to conversions. Our side won. So SEO is about making improvements to a site so that its content is easily read and indexed by search engines and they can see (based on signals like links) that the site is an authority in its field, it targets the right keywords (the ones people looking for the site's goods and services are searching on), attracts people to click through from the search engine results, shows them right away that they've found the right place for what they were looking for, and convinces them to convert. Conversion can be any number of things: buying something, commenting, linking, recommending, subscribing, etc.
Question: Is it just in the code when writing the web pages, the actual text, or both that get targeted by search engines?
How does one go about starting to link through other websites? Is it like being mentioned in a blog or through Facebook or maybe through a local news channels website?
It's all of those things, and it's gotten harder to do over time, because the search engines have gotten a lot better at at making judgments about links: whether they're editorial vs. paid ads, whether they're relevant, whether they're coming from sites the votes of which count more or less, etc. It used to be that SEOs could simply blast out millions of random spam emails advising site operators that search engines love links (all links) and that they had a lot to gain from trading links with the "author" of the email. If you operate a site, I'm sure you've seen plenty of those emails, and I expect you're smart enough to delete them on sight.
In the article, "The Hungry Little Spider," the author mentions that cookies make your page less attractive. Am I understanding that right? If so why are cookies bad for SEO?
Search engine spiders can't accept cookies, so if your page won't display unless the user accepts a cookie, the spider isn't going to see your page. But cookies aren't bad for SEO in and of themselves. On most sites that send a cookie to the user, it's not mandatory that the cookie be accepted, so it's not an issue.Go to the full post