A direct competitor to us sent me an email asking for a reciprocal link - they had already put a link to our site on theirs.
I know it's very important (good link juice) for links to emanate from within your industry but I thought (at first) that this was crazy? Why would I link to a direct competitor who might clients might see!
So I went to their site and found out that the page where they put all their links isn't really visible (or can you get to) from their normal pages. They had a lot of links from competitors so I'm assuming (rightly or wrongly) that other competitors have linked back to them.
If I put a page of links from my competitors on my site and it could only be found through one of my three pages of site maps, then none of my clients would ever see it. But it could in turn generate links from competitors sites to mine.
Is this a strategy that would work?? Or am I missing something here? :-)