I have a B2B electronics site that currently has a Traffic Sources (Google Analytics) breakdown of:
54% Search Traffic
21% Referral Traffic
25% Direct Traffic
I have been asked whether there is any industry standard to which I can compare this, to determine whether or not the site is performing well or whether a certain area would benefit from a higher percentage.
I imagine that as all sites are different that this is not going to be black and white, but any sort of indication for what I should be aiming for would be much appreciated!