We've been selling the same products through multiple sites and are starting to question the effectiveness of our current SEO efforts when it comes to ranking keywords shared between our sites. Currently, our strategy has been to try and rank each of our sites for the same keywords. After researching the ranking of our own sites for keywords we're targeting, we've realized that some of our sites are ranking much better than other sites for the same keyword.
What we've also realized is that our single-site competitors are outranking every one of our sites. My theory is that our competitors might have an advantage of applying all of their SEO energy towards one site, while we're splitting our energy among our group of individual sites. So, while we have a group of sites ranking fairly well, no individual site is ranking as high as our competitors who are dominating the top 3 positions on Google search result pages for our targeted keywords.
A new SEO strategy we're considering is to look at our SEO from a keyword-centric point of view rather than from a website point of view. This means that we'll take note of which sites (our own) are best ranked for a targeted keyword and apply our SEO for that keyword to that site only. We believe that by not trying to rank more than one site for the same keyword, we can consolidate our SEO energy to push our better ranked sites (based on keyword) higher up on Google's first search results page.
It's my assumption that if one of our sites ranks very high for a certain keyword (using this new SEO strategy), it'll be far more valuable to us than a group of our sites with an average ranking for the same keyword since discovering that 50+% of clicks on Google's search first search results page goes to the first 3 positions - http://searchenginew...of-Clicks-Study
Do you think we're heading down the right path with the new SEO strategy we're considering?
Thank you for your time!