I took a sabbatical from my site for 10 months (starting a family) and am now coming back to it for the first time.
Rankings started to fall in late April (which I instinctively blamed on Penguin/Panda) but only from #1 to #2-#3. In the intervening 10 months they've fallen to about #9-#10.
* About 5 years ago some SEO got me a mass of sitewide blog footer links with exact-match anchors -- some of which still remain. (Some domains have 750-plus links pointing back to my site).
* I've a sitewide banner (2,500 pages) on a site with a related theme to mine.
* There are also a load of links from article directory sites (when no-one knew any better).
My question: In Google Webmaster Tools I have NOT received an unnatural links warning.
Should I still clean up the links with the Link Disavow tool? Or should I just focus on improving my site in other ways (I've no social presence whatsoever, for instance).
Edited by jeepster, 30 January 2013 - 04:10 PM.