My employer having started to get hit by the latest updates is now considering using PPC. They believe that every time they have run PPC for other companies they managed, their organic listings have increased.
Now I was always under the impression from HR that this is BS and PPC cannot and does not affect organic listings, however, as it is clear G! has started to move away from organic listings and now provide crap in them and penalise good sites for no reason, I was wondering if this has now changed?
Does PPC help with higher rankings and does it have a positive affect on your site in somehow confirming its legitimacy and quality in Google's eyes (Algo)
It's odd that we are one of only a handfull of companies that provide the services we do and now crappy blog sites are starting to out rank us for services they don't even provide nor have authorisation from the UK governing bodies to do so.
If I'm looking to buy some shoes I don't want some crappy splog site going on about the history of shoes with a load of affiliate links and adsense to yet more sploggy sites.
Is PPC the only way forward?