I was talking to a colleague and he mentioned that the new Panda/Penguin tries to give priority to the website of the actual 'owner' of a brand or product, so for instance if I search for 'Beauty product A' this should bring up the website of the maker of the beauty product with more details about it rather than a website where I can buy this product.
Is this correct? If so, does Google penalise a website that has backlinks to its site with anchor text 'Beauty brand A' because Google might think this website is pretending to be the actual brand website?
Also, how does Google establish when something is the 'official' website? For instance, if I purchase a generic keyword rich domain, am I the official website becuase there is a match there?
Hope this makes sense and that you can see where I'm getting at!