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Targeting Synonym Keywords, Good Or Bad?


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3 replies to this topic

#1 howardd

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Posted 24 December 2012 - 06:01 PM

Let's say there are a few keywords that I want to rank for and all of them pretty much mean the same thing. Example:

 

"XYZ Coupon"

"XYZ Discount Codes"

"XYZ Promo Code"

 

What's the best strategy to rank for all of these keywords? Create individual sub pages focused on each keyword, or create one main sub page and use variety of anchor links to target each keyword on the same page?

 

All keywords have medium competition. 



#2 Jill

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Posted 25 December 2012 - 12:23 PM

One page that uses the various forms of the phrase.



#3 qwerty

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Posted 25 December 2012 - 12:35 PM

Think about the information people searching on any of those three phrases are looking for. It's the same, isn't it? So if you were to try to create three different pages in order to target each phrase separately, you'd have a pretty hard time coming up with something unique to say on each page. I think that's reason enough to do it on one page.

 

And taking three things you could say about the subject and parsing them each out into their own page is probably bad for users too, as those are probably three things that would work together on a single page, making that page more useful than it would otherwise have been. If you don't think your users are going to appreciate the chore of reading three different pages to get that information that would naturally have been found on one page, you know what you ought to do.



#4 howardd

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Posted 26 December 2012 - 12:17 PM

Thanks for the advice. 

 

I personally think it's better to stick to one single page.






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