Jump to content

  • Log in with Facebook Log in with Twitter Log In with Google      Sign In   
  • Create Account

Subscribe to HRA Now!


Are you a Google Analytics enthusiast?

Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE! 




From the folks who brought you High Rankings!

- - - - -

Targeting Synonym Keywords, Good Or Bad?

  • This topic is locked This topic is locked
3 replies to this topic

#1 howardd


    HR 1

  • Members
  • Pip
  • 4 posts

Posted 24 December 2012 - 06:01 PM

Let's say there are a few keywords that I want to rank for and all of them pretty much mean the same thing. Example:


"XYZ Coupon"

"XYZ Discount Codes"

"XYZ Promo Code"


What's the best strategy to rank for all of these keywords? Create individual sub pages focused on each keyword, or create one main sub page and use variety of anchor links to target each keyword on the same page?


All keywords have medium competition. 

#2 Jill


    Recovering SEO

  • Admin
  • 33,244 posts

Posted 25 December 2012 - 12:23 PM

One page that uses the various forms of the phrase.

#3 qwerty


    HR 10

  • Moderator
  • 8,695 posts
  • Location:Somerville, MA

Posted 25 December 2012 - 12:35 PM

Think about the information people searching on any of those three phrases are looking for. It's the same, isn't it? So if you were to try to create three different pages in order to target each phrase separately, you'd have a pretty hard time coming up with something unique to say on each page. I think that's reason enough to do it on one page.


And taking three things you could say about the subject and parsing them each out into their own page is probably bad for users too, as those are probably three things that would work together on a single page, making that page more useful than it would otherwise have been. If you don't think your users are going to appreciate the chore of reading three different pages to get that information that would naturally have been found on one page, you know what you ought to do.

#4 howardd


    HR 1

  • Members
  • Pip
  • 4 posts

Posted 26 December 2012 - 12:17 PM

Thanks for the advice. 


I personally think it's better to stick to one single page.

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

We are now a read-only forum.
No new posts or registrations allowed.