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Adding Keywords To Subdirectories


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#1 chinatrumpet

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Posted 24 December 2012 - 05:20 AM

Hi,

 

I work for a school and we are currently moving the website from one CMS (and provider) to another.

 

The school's domain has been going for 6 years and ranks pretty well locally even though it is just an acronym (i.e. no keywords in the domain).

 

My first question is whether it is a good idea for me to set up a top-level subfolder/directory under the domain that contains our main 2 keywords in it?  So that...

 

www.abc.com/curriculum

www.abc.com/primary/sports

 

would become:

 

www.abc.com/topkeywords/curriculum

www.abc.com/topkeywords/primary/sports

 

 

The second part of this question is....

 

The school is part of a group of 10 schools, and the group itself has it's own seperate domain. The group domain name has 1 of the school's top keywords in it.

 

Would it be better to move the school site to a sub-folder of the group domain (doing a 301 redirect), such that it looked like:

 

www.groupdomain.com/keyword/

www.groupdomain.com/keyword/curriculum

www.groupdomain.com/keyword/primary/sports

 

We could also eventually move all the schools under this domain, if that would give a boost to everyone.

 

Thanks for your help in advance.



#2 chrishirst

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Posted 24 December 2012 - 05:59 AM

First off, you DO NOT need keywords in the URL, as you have already seen.

 

Create the URLs for site management and what will make sense to USERS.

 

 

 

We could also eventually move all the schools under this domain, if that would give a boost to everyone.

It might and then again it might not. Would it make sense from a website user point of view?



#3 chinatrumpet

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Posted 27 December 2012 - 04:20 AM

Thanks for your advice, it gives me plenty of food for thought.






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