I work for a school and we are currently moving the website from one CMS (and provider) to another.
The school's domain has been going for 6 years and ranks pretty well locally even though it is just an acronym (i.e. no keywords in the domain).
My first question is whether it is a good idea for me to set up a top-level subfolder/directory under the domain that contains our main 2 keywords in it? So that...
The second part of this question is....
The school is part of a group of 10 schools, and the group itself has it's own seperate domain. The group domain name has 1 of the school's top keywords in it.
Would it be better to move the school site to a sub-folder of the group domain (doing a 301 redirect), such that it looked like:
We could also eventually move all the schools under this domain, if that would give a boost to everyone.
Thanks for your help in advance.