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Unique Title - How Important


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4 replies to this topic

#1 webvivre

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Posted 14 December 2012 - 06:02 AM

Trying to optimise pages for property listings; looking at search engine results for "TOWN property for sale" - where TOWN is a real place. It seems that duplicating the place name in the title is one of the algorithm factors - so for example.

 

Property TOWN : 198 houses for sale in TOWN - is a common type of format

 

Typically there are 10 to 20 listings per page.

So Page 2 of the listings will have the same title:

 

Property TOWN : 198 houses for sale in TOWN

 

Doesn't Google prefer unique titles - perhaps

 

Property TOWN : 198 houses for sale in TOWN page 1

Property TOWN : 198 houses for sale in TOWN page 2

 

Often there is insufficient room for page 1 or page 2 text as the name is too long.

 

Any tips or advice?



#2 chrishirst

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Posted 14 December 2012 - 07:56 AM

Not especially important.



#3 Jill

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Posted 14 December 2012 - 09:11 AM

You'll want to use the rel=next and rel=prev tags instead. 


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#4 qwerty

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Posted 14 December 2012 - 09:18 AM

Rel-next and rel-prev are the way to go if you have a fixed number of results on each page. Google will take that to mean that the pages are intended to work together as a set, so it won't be an issue if they have the same title.

 

If you offer users the option of choosing how many results to show on a single page, you might want to also utilize rel-canonical on a view-all page (unless the view-all page has the potential to be so long no one would want to see it).



#5 Collin

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Posted 04 January 2013 - 07:59 AM

I think this guide on SEO Moz would be useful in your case - seomoz.org/blog/pagination-best-practices-for-seo-user-experience

 

Have dynamic meta titles and descriptions for these pages so that the titles are unique. It usually isn't a big problem have same titles for paginated pages but nevertheless you can always be on the safe side.

 

Also as Jill said, you could use the rel=next and rel=prev tags


Edited by Jill, 04 January 2013 - 12:51 PM.
removed live link as per forum rules





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