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Unique Title - How Important

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4 replies to this topic

#1 webvivre


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Posted 14 December 2012 - 06:02 AM

Trying to optimise pages for property listings; looking at search engine results for "TOWN property for sale" - where TOWN is a real place. It seems that duplicating the place name in the title is one of the algorithm factors - so for example.


Property TOWN : 198 houses for sale in TOWN - is a common type of format


Typically there are 10 to 20 listings per page.

So Page 2 of the listings will have the same title:


Property TOWN : 198 houses for sale in TOWN


Doesn't Google prefer unique titles - perhaps


Property TOWN : 198 houses for sale in TOWN page 1

Property TOWN : 198 houses for sale in TOWN page 2


Often there is insufficient room for page 1 or page 2 text as the name is too long.


Any tips or advice?

#2 chrishirst


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Posted 14 December 2012 - 07:56 AM

Not especially important.

#3 Jill


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Posted 14 December 2012 - 09:11 AM

You'll want to use the rel=next and rel=prev tags instead. 

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#4 qwerty


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Posted 14 December 2012 - 09:18 AM

Rel-next and rel-prev are the way to go if you have a fixed number of results on each page. Google will take that to mean that the pages are intended to work together as a set, so it won't be an issue if they have the same title.


If you offer users the option of choosing how many results to show on a single page, you might want to also utilize rel-canonical on a view-all page (unless the view-all page has the potential to be so long no one would want to see it).

#5 Collin


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Posted 04 January 2013 - 07:59 AM

I think this guide on SEO Moz would be useful in your case - seomoz.org/blog/pagination-best-practices-for-seo-user-experience


Have dynamic meta titles and descriptions for these pages so that the titles are unique. It usually isn't a big problem have same titles for paginated pages but nevertheless you can always be on the safe side.


Also as Jill said, you could use the rel=next and rel=prev tags

Edited by Jill, 04 January 2013 - 12:51 PM.
removed live link as per forum rules

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