Posted 19 November 2012 - 04:10 PM
I am working with a company who has a blogger that does great, fun to read content. It's much less about their business than about living wisely, making good decisions and a few business tips in there as well.
While I know some of their visitors read the blog I feel the blogs are interesting enough that it would be nice to see them spotlighted elsewhere too - like a local Patch or local newspaper site for instance. I realize we'd be duplicating the content to a new place but am thinking the value of their content being seen in a larger circle may outweigh that since more people might start seeing their name and associating them with that good content.
Any feedback as to the merits or drawbacks of having that content in more than one place OR ideas for doing this in a smarter way.
Thanks in advance for any thoughts.