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New Site = New Ga Account?


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5 replies to this topic

#1 JayMcDonald

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Posted 19 November 2012 - 11:43 AM

Is it generally considered best practice to start a new top-level site account in GA when launching a site redesign? It seems like it would be, since it keeps the data from two completely different versions of the site cleanly separated. Otherwise, it seems you could get weird data when doing comparisons, etc since everything is different (including the IA).

#2 Jill

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Posted 19 November 2012 - 12:51 PM

I would say definitely not. You want to be able to easily compare data over time.

Do put in an annotation of when you uploaded the new site, of course.

#3 JayMcDonald

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Posted 19 November 2012 - 08:46 PM

Hmmm. The new site doesn't have an URL structure that patches the old site. Everything has been revamped and 301'd. It's not just spiffing up the look, but rethinking everything. The reason I thought to start a new account was because there would be no meaningful comparisons since all the URLs have changed.

#4 zephyr

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Posted 20 November 2012 - 12:29 AM

Like Jill said, "compare data over time".
There are a lot of useful stats to compare that aren't specifically specific landing page relevant.

#5 Jill

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Posted 20 November 2012 - 09:07 AM

You can still see if your are getting more traffic and from where and from what keywords. Trust me, you don't want a different account.

#6 JayMcDonald

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Posted 20 November 2012 - 05:36 PM

OK. I'm sold. Using the same ID # :)




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