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18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond
Posted 14 November 2012 - 01:32 PM
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Posted 15 November 2012 - 12:28 PM
Posted 15 November 2012 - 04:19 PM
A great example of how good, useful, helpful content can provide you with an increase in conversions (in this case newsletter sign ups)!
Posted 18 November 2012 - 12:38 PM
1. Duplicate Content
2. Keyword Stuffing
Duplicate Content - As we know, good web design involves implementing a structure, navigation, framework that makes it easy for the viewer to move through the site without pain. This includes header, navigation, footer, commonly one or two side columns, perhaps some spotlight boxes above the footer. Based upon need you enable/disable some of these bits, but they are pretty much the same (at least if done through a CMS). Along comes individual page content. That distinct page content could be fairly minimal (a short article or FAQ) or significant.
I'm not advocating that you use one of these duplicate content checking systems, but just to see I took one site I knew and piped a few pages through, several short content pages. It spits back that they are 90% similar, then I compare one of these pages to a more developed page, the result being now 60% or so similar, meaning that all this core framework is accounting for the vast majority of the duplicate content. Yes I understand that search engines are no dummies and you would want to believe that they take this into consideration.
The question, where do you/they draw the line?
Are we likely to get Panda-ed in the case of them finding/indexing the particularly short pages which compute to 90% similar. Or are these short pages now falling under "low quality pages" wrath?
Blog extensions and other similar FAQ extensions are contributors here as they commonly give you the option to display a blog roll or list of recent posts with intro text as well as the same intro text on the individual blog page.
Keyword Stuffing - I looked at some articles including Matt Cutt's video that mentioned tag clouds. I get the point to not go over zealous. Tag clouds commonly include links but say you create one that is no more than a services or support region (city) list, just more aesthetic (in the eyes of the beholder) than a simple list format. Is it considered spammy?
Footer links - I am curious. Can you or someone provide a link/links or describe what the bad behavior is? In the footer which is core to every page I commonly, include copyright, link to sitemap if a large site, contact, maybe designed by.
Posted 21 November 2012 - 07:01 AM
Search engine optimization has become less accessible. It no longer relies on stuffing lots of keywords in your <title> tag, submitting your site to a few directories and buying a cheap link on some peculiar website with fake pagerank. Starting with 2012 SEO is going to be the battlefield of the giants: of the big corporations, who can afford really expensive campaigns.
Posted 21 November 2012 - 05:04 PM
I have always been of the belief that SEO was a misnomer.
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