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Black Friday: A Good Time To Launch An Online Campaign?


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3 replies to this topic

#1 mountainbound

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Posted 25 October 2012 - 10:30 AM

We have a new web campaign (funny webisodes based on a product) set to launch next month. Black Friday is increasingly an online holiday (replacing Cyber Monday). Wondered what everyone thought about launching a campaign during the holiday weekend. Are people more ore less likely to respond (share links with friends, etc) during this time, or primarily focused on shopping and ignoring FB etc? Thanks!

#2 chrishirst

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Posted 26 October 2012 - 08:17 AM

That pretty much depends on the audience for your products and/or services.

#3 mountainbound

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Posted 26 October 2012 - 12:11 PM

Energy services. I would assume retail is a no-brainer.

#4 chrishirst

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Posted 28 October 2012 - 11:53 AM

Not sure that "Black Friday" applies to changing your electricity or gas supplier :D any day is just as good as any other.

I know that it's not the first thing that would cross my mind as a "pre-christmas" must.

Maybe when the post Christmas credit card bills arrive :D




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