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Yahoo Pfi Problem


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4 replies to this topic

#1 AussieWebmaster

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Posted 19 March 2004 - 12:43 PM

The first abuse of the PFI method just showed up (well at least as far as it applies to my areas).

Other search engines are optimizing and submitting pages for terms they can make more than 30c a click for.... how long before they are all the results for the pages will be interesting to see.

The pages are endless lists of listings that contain all the keywords so they obviously have an edge....

Now if we were to optimize a page that way what would happen...
I think we could list a well written site map with short keyword-laden descriptions of the pages of our sites....

Places that have banner ads on those pages that pay for impressions could add that to the income from the pages... it seems to be getting out of hand... but obviously you should take advantage of what works until it gets changed... just like watching Google and adapting to the changes.

Hopefully these sites will not get enough clicks when people jump back to Yahoo for another site.... the reputation of Yahoo for having just directory lists will soon push surfers to other search engines and then they will change it.

#2 AussieWebmaster

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Posted 21 March 2004 - 10:54 PM

Okay,
I actually got this wrong... I was wanting clarification from Overture/Yahoo so called the Platinum rep and learned a bunch of things that contradicted what was being said at SES NYC.

The directories mentioned above are not PFI. To see which ones are PFI scroll over and look in the url for the code rdre1.yahoo....

The PFI's will not have separate descriptions and keywords. So basically they have aggregated the inclusions... separate pages can be indexed and then from what they are saying they appear depending on the optimization... the question I have now is if this is all they are doing why do they need the editors? Will they set the keywords and write the descriptions?

#3 Trellian

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Posted 22 March 2004 - 05:50 PM

The reasons they need editors to to verify:
- the site meets all inclusion guidelines - they are very strict on the content and as a NOTE gambling and pharma (viagra etc..) sites are not accpeted at all via Site Match.
- and most importantly the selected site category is correct. This is beacuse many customer will try to select a $0.15 category despite a more correct $0.30 category in an effort to minimize their costs.

Cheers
David

#4 AussieWebmaster

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Posted 22 March 2004 - 11:34 PM

Okay thanks. But we were told at SES NYC (by Yahoo/Overture) that there would be an extra set of keyword and descriptions... is this the case or it had not been explained to them properly yet?

#5 Trellian

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Posted 22 March 2004 - 11:53 PM

This is not the case. I assume that they would have been referring to Yahoo! directory listings, not the new Overture Site Match program, which works on crawler technology. That is, the submitted URL is crawled and only the keywords found on this URL is used.

If you were paying $0.15 or $0.30 CPC would you let someone else add keywords to your listings?


Cheers
David




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