I run a 5-year -old real estate website hit by Penguin/Panda.
We're stuck with a load of spammy identical anchor text links (mainly sitewide blog footers) done for us by an incompetent SEO when we knew no better. In the years since, we've acquired much better links.
1) For my homepage's (v competitive) keywords i've fallen from #1 to #4-#9.
Is this the sort of not-too-severe drop I can recover from simply by adding better, more natural links? Or must I try to kill off the old spammy links?
(Problem is it's time-consuming when I could spend the time developing the business. I've tried it with negligible success in the past: one webmaster quoted me $2,500 to remove 5 links).
Also, could on-site duplicate content be an issue (possibly via an old wordpress blog, www.mydomain/blog)? I'm sure one of Jill's old mantras was duplicate content doesn't hurt you...
2) It's on my (less competitive) product pages where I've taken a real whack.
Take my real estate in Toytown (let's say) page. I had 1500 internal links (ie, 90% of its total IBLs) pointing to it with the same anchor text Real estate in Toytown.
Pre-Panda: #4. Post-panda: #75. I've replaced the exact-match anchor text with various district names in Toytown so I now have about 500 completely different anchors. I'm still at #75.
Yet for the keyword Property in Toytown I'm still #2 or #3.
I've read Matt Cutts saying Google can stop pages ranking for specific keywords, which is what this seems to be.How do I deal with that?
Edited by jeepster, 15 October 2012 - 10:05 AM.