When creating web sites it is important tha when people are searching for items/subjects that your product is selected it is most advantageous to have yours appear at the top or as close to the top of the list as possible.
Most people who create the web site do not know or forget about the sorting action that takes place for determining the sequence of display.
Within most computers (except certain UNIX systems ) special characters sort first in all cases and then best character to insert on titles of books, product names and sometimes author or company names is an "*".
Most systems will not delete the "*" either when doing edits.
So if you can get into or create a Web site for Jan and her books use the insert "*" as the first character in those areas.
Once went to a seminar on Web sites (cost $300) and we were told this -